For best-selling author Rebecca Soto, real estate is a family affair

She and her husband started their real estate business together, which gave them the ability to be there for their kids, and each other too.

You really need to search your heart. What sets your heart on fire, just try to do more of whatever it is.

—Rebecca Soto

SAN FRANCISCO, CALIFORNIA, USA, Nov. 16, 2022 / — Rebecca Soto was a dental assistant and her husband was a truck driver when they bought their first home. Rebecca wanted to do something that felt more meaningful to her, and after the experience of buying a home, she thought to herself, “This might be something we could work on together. I wish I could help other families find their dream home. So they both got their licenses; however, as she says, they didn’t quit their day jobs right away. They made the transition slowly, putting in many overtime hours building the business.
Sixteen years later, their business is thriving, and Rebecca has even written a book about the experience, Married in Real Estate. “We work really well together,” she says, even when they’ve had to deal with tough challenges like the ever-changing real estate market. In fact, they started their real estate career just before the major stock market crash. “Those were tough times for everyone. There were a lot of people losing their homes,” says Rebecca. “Even though we are both motivated, it has become difficult. It challenges your marriage, it challenges your family. We really went through a lot of financial hardship, which was pulling us together, but the truth is, our hearts were still aligned.
Real estate isn’t for everyone, but Rebecca encourages women who are attracted to career opportunities. “Find out what sets your heart on fire and just try to do more of it,” she advises. “If it’s real estate, there are a lot of things and people that will try to scare you away, so surround yourself with people who are supportive of your ideas. Find people who are already in the industry who will guide you and help you rise.
Rebecca Soto has a lot more to share, especially for married couples in business together. You can contact her through one of her two websites: has a link to her YouTube channels and a way to schedule a coaching call; and links to her book and podcast of the same name. You can also read more about Rebecca’s story in the fascinating new book Women Who Boss Up in Real Estate, a collection of interviews with brokers, agents and landlords who are breaking the real estate mold and ready to inspire the next generation of women. success in this fast-paced but flexible and highly lucrative industry.

About the Women Who Boss Up Book Series
Whether you’ve been leading for a while or looking for support on your journey, the Women Who Boss Up book series is your chance to get inspired and inspired by the advice of women like you. These women come from all walks of life, walks of life, and disciplines: STEM, healthcare, finance, real estate, coaching, nonprofits, and more. You’ll discover women who left Corporate America to pursue their dreams of business ownership, women who faced seemingly insurmountable challenges but learned to move forward, women who followed their intuition to create lives of fulfillment and financial success, and much more. Learn more at

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