Network’s new website pays off
Harcourts has reported “outstanding results” since launching its new website in mid-March, which was rolled out as part of the network’s technology strategy.
The company revealed that its new website had seen more than double unique visitors compared to the same period last year, with analytics figures showing that unique visitors to the platform fell from 649,492 to 1,365,109 over the period.
Harcourts also said the website outperformed in terms of other website traffic metrics.
The data showed the website received more than 1,997,639 page views, nearly double the 988,381 visits recorded during the same period last year.
The average time spent on the site also fell from 107 seconds to 120 seconds over the same period, Harcourts said.
One of the major aspects of the company’s latest technology push has been the launch of a website builder platform that allows full customization of office and agent websites as part of the Harcourts brand. .
According to the network, users of the feature gave positive feedback, which they generally described as easy to use and state-of-the-art.
Mary Teys, operations manager at Harcourts Clayfield, said agents using the website were “pleased” with the latest updates.
She pointed out that the “Request Review” feature — which provides agents with a personalized landing page at no additional cost — was a game-changer for them.
“The leads we’ve been able to garner through this feature have been pretty impressive, and the conversions to sales even more so,” she said.
According to Harcourts, the website’s new lead generation tool has generated 1,252 review requests, 6,519 phone calls, 9,629 sign-up requests and 11,573 email inquiries since its mid-term rollout. march.
Harcourts Hunter Valley Operations Manager Sarah Bekkers echoed Ms Teys’ statement, saying: “We have received positive feedback from our team and consumers.”
Harcourts Australia Managing Director Adrian Knowles praised the website’s performance milestones, noting that all stakeholders are benefiting from the company’s latest round of digital marketing efforts.
“It’s the ‘rising tide floats all boats’ kind of thing,” Mr Knowles said.
“Agents and offices have access to unprecedented levels of analysis for websites and then for their vendor listings,” the executive continued.
As part of the company’s search engine optimization (SEO) strategy, 2,000 subdomains in Australia and New Zealand have also been moved to a global top-level domain to stop word cannibalization keys, which can reduce a website’s visibility on search engines.
Harcourts noted that his digital team is focused on delivering a compelling website solution for the network that will provide network agents with tools to help them list, sell and rent more properties at an optimal level.
Mr. Knowles pointed out that their technology strategy does not stop with websites, but also a suite of other proptech tools, sharing that the websites are developed by WebsiteBlue, owned by PropTech Group, which also owns VaultRE. , which enables deeper integrations with PropTech Group. some products.
Mr. Knowles also hinted that the websites are just a starting point for Harcourts’ digital revolution. “Websites are just a small part and just the start of an exciting technology strategy,” he said.