Raine & Horne’s new appointment shakes up social media

Raine & Horne’s new appointment shakes up social media

Seeking to unify its messaging, the megabrand has appointed a national digital and social media manager to support its growing number of licensees.

Michael Carroll steps into the role of McGrath, where he served as head of digital marketing. He has over a decade of industry experience, working in the entertainment, finance, technology and real estate industries.

In announcing the appointment, the group highlighted its growth over the course of 2022, noting that offices are increasingly gravitating towards brands that excel in supporting digital marketing efforts.

“With 33 offices open this year so far, we need to have a competitive edge in the support we provide,” said Angus Raine, Executive Chairman of Raine & Horne.

He noted that while the company had made great strides in its digital presence lately, he recognized the need to keep the company at the forefront of technology.

“Over the past year, we’ve seen our organic search engine traffic increase by 26%. With our SEO performance ranking at the top of major real estate groups, Michael’s depth of social media and digital experience will maximize that traffic,” Raine said.

He added that he was confident that Mr. Carroll’s appointment “would enable the development of our offices in the digital space”.

Coinciding with the group’s partnership with graphic design platform Canva, which is commonly used to create social media graphics, Mr. Carroll’s addition to the team aims to help offices significantly up their game in the social media landscape, according to Georgia Dunwoodie, the group’s national manager. marketing manager.

“Michael’s appointment will add to the strength of our existing team. We look forward to evolving our digital brand to reflect the industry-leading service we provide.

“In addition to rolling out our corporate partnership with Canva, Michael’s appointment is a huge win for our offices as they have the tools and resources to stand out from the competition and increase brand awareness with their communities,” she said.

For his part, Mr. Carroll called the new role a natural next step in his career trajectory.

“The Raine & Horne brand is synonymous with Australian property and I look forward to growing the brand’s digital presence to become highly competitive among other industry players,” he said.

“What Georgia and the team have built has provided a great foundational job, and I’m excited to develop the next iteration of the brand.”

Raine & Horne’s new appointment shakes up social media

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Last update: August 10, 2022

Posted: August 11, 2022


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