Well-Known Real Estate Company Welcomes Longtime Instructor After Retirement | Business Observer

Michael Saunders & Co. emphasizes training opportunities with new recruit.

Darla Furst, educational trainer and company consultant, has been added to the team to teach a variety of sales training courses. Part of his role is to improve the current professional development program so that it is understandable by all levels of experience.

“We are thrilled to have Darla Furst in this vital role,” Founder and CEO Michael Saunders said in a press release. “By leveraging her expertise, our agents will get quality content from someone who has been involved in all aspects of real estate – sales, management and leadership positions in the industry. She is very respected within the industry and will be a vital educational resource for our agents.”

Furst had been with the Sarasota-based company prior to this new role. For 20 years, she was a branch manager of Michael Saunders & Co. before retiring in 2020. Also during her career, Furst, a state-licensed real estate instructor, coached and conducted seminars for the Association of Realtors of Sarasota and Manatee, the Venice Area Board of Realtors and small independent brokerages.

She is currently a board member of Florida Realtors and past president of the Sarasota Association of Realtors. Furst also served as chairman of the Florida Real Estate Commission for two years and was a member between 2010 and 2016.

His new role is focused on continuing education. Courses she has put together so far include running a successful open house, preparing a sign-up presentation, the contract-to-closing process, and business planning for newcomers. associates. Planned future courses are expected to cover topics such as farming and prospecting, business planning for experienced associates, and managing market statistics.

“This business and the market is completely fluid and constantly changing,” Furst said in the release. “We, as professionals, must ensure that we too progress and maintain our training and knowledge in this sector of real estate. Our customers expect this from us. »

The 46-year-old company operates 24 full-service real estate offices that employ more than 600 agents and 150 support team members in the region.



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